At Astar Lubricants we bet heavily on women’s motor racing. The project started by former motorcycle world champion Champi Herreros with his first-ever all women motorcycle team, encourage us to participate actively in women’s motor world. This bet not only is limited to our sponsorship, but it tries to open new and forthcoming projects Aimed at giving visibility to the effort of women to occupy a deserved role in the world of motor.
Our reason to bet on women’s motor world
We are a brand committed from the beginning to offer something different. We have been pioneers in offering a modern brand image and believe that there are many different ways to connect our product with our customers. In addition to a striking image we also want the public to perceive us as we really are, a company committed to the values that represent society today. Undoubtedly, one of these values lies in the desire to overcome women to occupy the space it deserves in many areas.
We also want the public to perceive us as we really are, a company committed to the values that represent society today.
Our sponsorship of the Champi Women Racing team wants to be the show that with support and effort, everything is possible. We are aware that in a sector like the motor, mostly male, we are going against the current. Betting on the women motor world is our way of communicating that times have changed for the better in the world of the engine. This sector should not be oblivious to a daily reality and that inch by inch, is overcoming many barriers. Being protagonists of these changes is for us a challenge and at the same time a great satisfaction.
At Astar Lubricants we want to contribute to making the motor world precisely that, an engine of change and innovation that has an impact on society. We are not alone in this task. Projects such as Champi Women Racing prove that with determination and ability to overcome all challenges are possible.